“Branding Me”

Improving Professionalism One Brand at a Time

“Branding Me” is a professional development program designed to super-charge your employee’s personal brand and teach them how to exude their brand in a professional manner through their appearance, behaviour and communication skills.

“Branding Me” was originally designed specifically to meet the training and development needs of Generation Y  – their “it’s all about me” attitude, their desire to showcase their personal style without compromising their individualism, their need to be authentic, their desire to enhance their resume and develop a skill set that will impress potential employers for years to come and help them achieve greatness in a short period of time.  

“Branding Me” is not your average interpersonal skill set development program.  Ms. Casson guides participants on a journey of self-discovery while polishing their professional presence and building strong, confident, and authentic individuals at the same time.  There are no “right or wrong” answers in this workshop – only good, better and best solutions.  

Ms. Casson uses pop culture (celebrities, politicians) to add relevance and interest to the workshop as well as to modernize it.  She designed the program after months of researching Generation Y.  This is the program you have been waiting for to improve the professionalism of your young employees without compromising their individuality.

Key Components: 

• Personal Branding – define your personal brand, exude the characteristics that make you unique, create a powerful personal brand statement. 
• First Impression Management – leave an authentic, effective and accurate impression every day. 
• Business Attire – use colour, fabric, fit, pattern, and line to effectively solidify your personal brand, communicate professionalism and confidence without compromising your individual style. 
• Communicate with Confidence and Clout – use your body and voice to communicate confidently and build rapport easily.
• Professional Etiquette – navigate the dining table, cyberspace, boardroom, cocktail party with grace and style. 
• Networking – develop lasting relationships through on-line and face to face networking techniques.  Learn techniques that will help you move up the corporate ladder faster.

“Branding Me” is a hands-on training program that includes: 

• 360˚ Personal Brand and Image Analysis 
• Personality Style Analysis 
• Lifestyle Analysis (image and personal brand)
• Professional Wardrobe Modules (learn to how to build cost-effective business wardrobes)
• Image Evaluation (participants will be asked to bring items from their closet to discuss)
• Mock Cocktail/Networking Event 
• One Tutorial Luncheon 

The Investment:

Daily fee is $7,500 (plus GST) for a maximum of 20 participants.  The investment includes 7.5 hours of consulting, Amy Casson’s latest book "Executive Image Power", numerous analytical tools, and a workbook for each participant.  Lunch and other incidentals will be charged separately.