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Polish your professional presence by signing up for Ms Casson's e-zine "Polished".As a bonus, you will receive a free e-booklet "Five Ways to Get Noticed at Work".
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Executive Image Power

In today’s fast paced society, your image can make or break your career. Rev up your professional image now by implementing the easy tips and techniques recommended by North America’s top twenty image consultants found in “Executive Image Power”. >> Click here to order “Executive Image Power” .
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On-Line/Tele Coaching
Image Management 101
On-line/tele coaching is for the leader (or those who aspire to be) who wants to polish their professional image – their appearance, behaviour and communication skills – from the comforts of their home or office.
The six week program (one hour each week for six weeks) is a one-on-one coaching program – completed via the phone and email. You will receive a personal brand evaluation, "Executive Image Power" - Amy Casson's latest book and a personal style evaluation.
Cost of the six week program is $600.00.
Ms. Casson takes you on a journey of self-discovery then teaches you how to exude your best self through your appearance, behaviour and communication skills. The end result: a professional who exudes leadership, confidence, strength and success; a professional who easily builds rapport and relationships with people and a professional who wins at the game of business.
Image Management 101 takes you through four steps:
Step 1: Defining the Real YouMs. Casson uncovers the real you and how others perceive you. Through analysis, she determines the strength of your brand and your most authentic communication style.
She uses the following assessment tools:
• Personal Branding (360 feedback)
• DiSC Personality Analysis
• Personality Style Analysis
• Lifestyle Analysis
Step 2: Look like a Leader Ms. Casson teaches you how to tell a story through your clothing and grooming. You will be given an online body and shape analysis tool that will help you determine what styles and shapes are right for you. She will also cover:
• Leadership dressing
• Dressing for a business casual environment
• Detail dressing
• Making a statement with your grooming techniques
Step 3: Behave Like a LeaderMs. Casson will teach you how to:
• Navigate the dining table with ease
• Manage a business meeting with confidence
• Entertain effectively
• Give the perfect business gift
• Travel politely
• Fire an employee
Step 4: Communicate Like a LeaderMs. Casson will help you master non-verbal and verbal communication techniques.
Non-Verbal Communication Skills:• Handshakes
• Eye contact
• Use of space
• Posture
• Facial expressions
Verbal Communication Skills:• The art of conversation
• How to work a room with style and grace
• Telephone and email manners
• Quality of voice
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My Private Stylist is a web-based, personalized computer program that will:
- Identify your best styles - from cuffs to collars, bathing suits to accessories, jackets to dresses, pants to skirts
- Save you thousands of dollars when you shop for clothes
- Help you look better than you’ve ever looked before
- Save you countless hours of mindlessly searching for that “perfect” piece of clothing
- Create a wardrobe that is inspiring and that sings your
praises!
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