Seminars/Workshops
In addition to her two flagship programs: Branding Me and Professional Presence University, Ms. Casson offers a number of Professional Development, Team Building and Leadership Development programs that enhance an individual's professional presence.
Ms. Casson uses personal branding, DiSC behavioural profiling, image, etiquette and communication theory to "edutain", inspire and provoke change in your employee’s professional presence.
Ms. Casson has been polishing professionals since 2004 and is Monster.ca's "career image advisor". As a personal brand strategist, she brings a unique view of image management to her audience. She truly believes there are no "right or wrong" answers when it comes to image management - there are only "good, better and best" solutions.
She encourages participants/audience members to discover and exude their true, best selves everyday at the office - to look professional, communicate effectively and be able to build strong, long-lasting relationships. Ms. Casson is passionate about helping others reach their career potential and believes everybody has the ability and talent to succeed.
Professional Development Programs:
Work Wardrobes that Work: From Business Casual and Beyond
Ms. Casson professionalizes your employee's image and takes the confusion out of business casual in one seminar. She identifies the nine levels of dress (including the three levels of business casual), discusses wardrobe engineering, provides grooming tips and demonstrates accessory magic. Getting dressed for work has never been so simple!
Get Noticed Now: Five Secrets That Will Help You Stand Out at Work
Most individuals want to succeed at work; few realize they have a secret weapon - themselves. Ms. Casson identifies five strategies that will help participants get noticed at work (know who you are, understand the rules of engagement, stand up and be counted, tell a story and do lunch). Knowing how to play the game is the first step to professional greatness.
Master the Art of First Impressions- Win at the Game of Influence
You are the message. Mastering the art of first impressions is all about being able to convey the most authentic you within 20 seconds or less. Ms. Casson explains how to exude your best and most authentic self through clothing, grooming and body language techniques. The faster you are able to communicate who you are and where you are going, the faster you will be able to build rapport and create stronger, long-lasting relationships with customers, employees and peers.
Navigate the Dining Table with Ease: How to Win Business Over Lunch or Dinner
Business relationships are developed and strengthened in social situations. Research suggests that over 1/4 of all business transactions are finalized over the dining table. Mastering the art of fine dining gives you the competitive edge in today's business climate. Ms. Casson simplifies the dining experience and bolsters the participants confidence next time they "do lunch".
Master the Cocktail Party with Style and Grace
Business often takes us out of the office. You are an ambassador for your company whether or not you are within the confines of the office. Ms. Casson takes participants into a cocktail party setting and teaches them how to work the room with style and grace.
Present with Confidence and Clout
Communicating your thoughts and ideas with passion and enthusiasm is imperative to achieving professional success. During this workshop/seminar, Ms. Casson helps participants alleviate any fears they may have about public speaking. She teaches participants how to plan and organize their thoughts, how to deliver effectively, and how to manage an audience. Participants leave the workshop feeling confident in their ability to present.
Branding Me
See "Branding Me" section under "Corporate Training" for further details.
Professional Presence University
See "Professional Presence University" under "Corporate Training" for further details.
Team Building Programs:
Triumphant Teams - Branding Your Team for Optimal Success
Business is like playing a hockey game. There are many participants who influence a successful outcome - the owner (president), the coach (team leaders/supervisors/managers), the players (employees), the fans (customers) and the media. Ms. Casson uses hockey analogies to uncover the secrets to developing cohesive team members who respect, motivate and inspire each other. She develops each team member's appearance, behaviour and communication skills so that each team member effectively represents themselves and their team brand. Most importantly, "Triumphant Teams" encourages a winning mindset.
Productive and Profitable Teams: Improving Team Relations
Productive and profitable teams rely on both individual and group talent. The individual members need to know how to let their strengths shine, while the group needs to know how to work as a unit. Ms. Casson uses the DiSC facilitation system to lay the foundation for personal and team awareness, explore the strengths of each member and discover how to get the most out of those strengths and sharpen the team's harmony and effectiveness.
Improving Communication 101
Communication is more than talking and listening. Genuine communication requires a deep understanding of another person's perspective. But when you take into consideration all of our biases, behavioural idiosyncrasies, unspoken emotions, personal agendas, and unshared assumptions, genuine communication can seem almost impossibe. Using the DiSC facilitation system, Ms. Casson shows participants how to read other people and see how others interpret their behaviours. By the end of the workshop, particpants will be able to adapt their communication styles in a way that creates an enduring working alliance among group members.
Leadership Development Programs:
Professional Presence University (see Corporate Programs)
Managing Conflict and Resistance
People can come across as difficult because they handle conflict differently than others. Managing Conflict and Resistance provides managers, supervisors and potential leaders with a simple, direct way to understand the different fears that drive much of the conflict and resistance they see. Ms. Casson uses the DiSC facilitation system to identify each manager's method of handling conflict and understand how that style might differ from their employee's methods. Ms. Casson also teaches participants how to relate more effectively with people of all styles.
Become a Shining Star - Four Steps to Polishing Your Professional Presence
Professionals must possess techinical knowledge (education, experience) to be successful. But ask any leader in any organization and they will tell you - techincal skills will only get you so far. Professionals who want to reach greater levels of success require exceptional interpersonal, image management, personal branding and communication skills that differentiate themselves from the competition.
Ms. Casson takes participants through a four-step process that will elevate them from middle management to the corner office. By the end of the workshop, participants will: communicate effectively through the use of verbal and non-verbal language; create a powerful, confident appearance that accurately represents their personal brand and the brand of the company they represent; generate trusting, long-lasting relationships with potential and existing clients; improve their reputation within the company and their profession; meet and exceed the interpersonal expectations of the organization they represent.
Discover the Leader in You: Maximize Your Strengths as a Manager
Managers have an influence over other people. Their strengths can be a terrific asset for their employees. And of course, their limitations can trickle down to create frustration, confusion, or even paralysis for those they manage. Because they have this effect on others, managers have a responsibility to know themselves. Ms. Casson uses the DiSC facilitation system to give managers a safe, fun way to understand and organize the strengths and challenges they bring to the table. Managers gain a greater appreciation for the impact that their behaviour has on others and they discover how their personal communication style is read and filtered by different co-workers. As a result, managers learn to maximize their strengths, making both themselves and the people they manage more effective in the process.
Look Like a Leader
Look at the player's bench when you watch the next professional hockey game on television. You will be able to identify the coach with one quick glance of the bench. Now, take a look at your business team. Would an outsider be able to distinguish you (the boss) from your employees?
In "Look Like a Leader", Ms. Casson focuses on your appearance - the way you clothe and groom yourself. Clothing in a business environment covers 90 percent of your body, so it is inevitable that it makes a powerful statement. This half-day program helps you project more power, confidence, and credibility through your appearance.
Ms. Casson offers customized programs as well. Call her for details at 519-872-8249 or email her your company’s needs at
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